In Part 1 of this series, we looked at how we define and measure value in a business. In this blog, we’ll look at the importance of your business’s vision. Or put another way, why your business exists and what its purpose is. This is relevant as too often business owners lose sight of the purpose of their organisation – they forget why they started it in the first place. Day-to-day concerns and priorities start to take up disproportionate executive time, pushing strategy, goa